Deliberate design and mindful materials
Every frame is thoughtfully designed. At the core are classic wayfarer or aviator type styles, as few people want to be outlandish in their choice of eyewear. But at the same time, there are design flourishes that provide the ‘Birdness’ that gives each frame, and therefore its wearer a sense of individuality. For example, the Finch frame – with twelve different layers of bamboo, beech, sandalwood and two recycled aluminium layers; with the wood meaning that everyone is unique.
Materials are carefully sourced, as part of the style statement but also in keeping with Bird’s commitment to building their business in the right way. These include bio-based acetate and recycled aluminium frames; cork cases and even mailer bags made from sugarcane.
There is just as much happening backstage, creating an innovative operating model that delivers a competitive advantage. For example, a studio built on the mezzanine level of their fulfilment centre to enable rapid, regular, low cost & high-quality imagery, a driver of engagement & conversion on Instagram, Pinterest and in their popular newsletters.
As the business grew and relentlessly hit the milestones set, The Start-Up Series Fund followed up it’s initial investment with further funding in August 2019, November 2019 & April 2020 – to a total of £400k