I’ve written before that no-one would dream of launching a product or service without getting into the heads of their consumer, digging into when, where and how often your offer might be purchased and what you are competing against for a share of their purse.......
It’s become clichéd – investors talking about the team being the most important criteria when making an investment. This is usually true, but what are investors looking for in a founder or a founding team? Within Worth Capital we assign a rough 30% weighting of......
When launching a product or service, a canny entrepreneur will always have a good sense of how their target consumer will react. You’d have some insight into their lives, run some experiments to gauge a reaction to their proposition, and gradually ramp up their roll-out......
Equity investing in early stage start-up businesses is becoming an increasingly common component of a diversified portfolio. Part of the attraction of funding start-ups continues to be a highly attractive tax regime that encourages investment into seed enterprises with generous tax reliefs. In their much......
The generous tax reliefs available under the Seed Enterprise Investment Scheme (SEIS) and the Enterprise Investment Scheme (EIS) attract a lot of attention. The reliefs are an attractive and successful way to encourage investment in a high-risk investment class. But the reliefs get an enormous......
Our Brexit negotiations are going the same way as a boiled egg – will it be hard, soft, open or closed? And our parliament is hanging by a thread. So why is market sentiment so benign? Fair enough for the FTSE 100, the impact of......
Founders: Helen and Olivia Collins Company: MYZA Description: An online marketplace retailing sleep-enhancing products and providing content and advice around sleeping well Twitter: @MYZA_UK Uncovering the power of sleep: The story behind MYZA Sleeping is absolutely central to our lives. It’s essential for the proper functioning of our bodies......
Founders: Michael Chapman, Paul Cartwright, Colin Stacey, Michael Brown and Chris Forte Company: Builders Bay Description: An e-commerce platform battling construction waste by enabling businesses to sell surplus materials to builders, renovators and DIY enthusiasts The story behind Builders Bay A £110bn industry, the UK’s construction sector provides......
Founder: Jessica Hook Company: Outfox Description: A premium brand of non-alcoholic wines, champagnes and beers, providing a mature and tasty alternative for people who don’t want to drink alcohol. Discovering a thirst for alcohol-free drinks: The story behind Outfox For many Brits, alcohol consumption has become part and......