Funding choices
The art of valuing a start-up
Hanging on to your equity – at the right time
Stepping into your investors’ shoes
Investors’ expectations
Reasons Venture Capital doesn’t back a business
Getting ready for equity investment
Creating irresistible investment proposals
Entrepreneur, salesperson, storyteller
Financial projections an investor might actually believe
Customer obsession, not product orientation
Business model innovation
Building a cut-through brand
Building a successful team
Embracing scarcity
Experimenting quick & cheap
Beyond the clichés about start-up teams
Getting our sleeves rolled up
Where EIS & SEIS fits in
Crowdfunding a start-up
Backing a growth market
The ingredients for an irresistible team
Questions a savvy investor is likely to ask
Making choices
New strategic challenge or the same one in disguise?
Danger, opportunity & change
Building momentum
Accessing valuable advice
The opposite of bravery
Caring for your mental health & wellbeing
Obsessing about market need
A joined up marketing plan
Why the big brands envy start-ups
Today’s obsession with innovation