Finding its place in a large fragmented market
Kanda started life as Tradesmart, an anodyne brand in a big, dynamic& global market. Worth Capital made it a condition of investment (in Dec 2019) that the business rebranded to give more chance of standout by better reflecting the nature of what it did. After a collaborative brand development process, Kanda was born. Since then, changes have been more than skin deep. At its core remains the quoting and invoicing tool for tradespeople, which helps them be more efficient and allows the better presentation of their services and pricing to potential customers. However, what really drives Kanda adoption is the financing tool for customers. With every quote comes a direct link enabling customers to apply for 0% finance to cover the cost of the work. The Kanda proposition and every piece of execution thus far have been to deliver the promise of winning more business for tradespeople. Zero percent credit = higher customer conversion. Kanda’s users drove the acceleration of the 0% tool. An effortless front-end for both trades and end-customers belies complex execution including becoming FCA authorised, a huge coding effort and finding a finance partner willing to back a newbie in the market.