BUILDING BRANDS. CHANGING BEHAVIOURS.

Worth Capital’s founders and associated funds have invested in a diverse range of UK businesses. This spread of market sectors and approaches is part of our commercial diversification strategy. What the businesses have in common is that they all operate in attractive markets that have room for new entrants. Each one has created an innovative product or service and are creating new consumption behaviours, whilst demonstrating the potential to build strong and valuable brands.

Air & Grace
An innovative shoe brand with a simple philosophy; ``beautiful shoes for busy feet`` use their patented Tender Loving Air® comfort technology.
VISIT WEBSITE
Blow Dry Pass
A mobile app using GPS to find branded blow dry counters around the city with a monthly subscription to unlimited “good hair days”.
VISIT WEBSITE
Builders Bay
A marketplace for builders, self-builders, DIY enthusiasts and industry suppliers to buy, sell and source surplus, reclamation and new building materials, tools and plant.
VISIT WEBSITE
Communico
An integrated suite of cloud based applications built specifically for libraries with an app that helps libraries to compete in the new digital economy.
VISIT WEBSITE
ID
The UK's leading experiential marketing agency and provider of experiential marketing, brand experience and retail demonstration.
VISIT WEBSITE
Itsy
Their portable, wireless, baby food processor, the ITSY BLITZ, is aimed to help parents with weaning children to feed them on the go.
VISIT WEBSITE
Lein Applied Diagnostics
An optical metrology company pioneering measurement devices and solutions for the healthcare and industrial markets.
VISIT WEBSITE
Moto Tattoo
A revolutionary method to create custom motorcycle helmets - making them better quality, more customisable and much cheaper than existing options.
VISIT WEBSITE
My First
Making car insurance for young drivers more affordable and accessible with the right level of cover and protection.
VISIT WEBSITE
MYZA
An online curated marketplace with a singular focus on sleep and the whole sleep experience, including advice from a team of leading sleep experts and professionals.
VISIT WEBSITE
Naturelly
Listed in national retailers, Naturelly Jelly Juice is the fruity snack that's sweet by nature with nothing naughty added.
VISIT WEBSITE
Nightly
A new way to book hotels – giving travellers the option to switch hotels once during their trip to get the best value, a different experience and save as much as 70%.
VISIT WEBSITE
Nix and Kix
A multi-award winning adult soft drinks brand made with no refined sugars (the Nix) and a subtle cayenne kick for depth of flavour (the Kix) for a natural pick-me-up and a refreshing zing.
VISIT WEBSITE
Not Dogs
Specialising in meat-free fast-food - so good you wouldn’t miss the meat! Innovative, exciting & addictive, Not Dogs restaurants bring delicious meat-free fast food to the market in a more trustworthy & healthier way.
VISIT WEBSITE
Outfox
Alcohol-free wines, beers and a cider that taste great, are low sugar, low calorie and that keep the feel-good experience and rituals.
VISIT WEBSITE
Pay As U Gym
Partnering with the best gyms in the UK, they are a platform providing flexible gym passes and the best value options to workout.
VISIT WEBSITE
PulseFlow
Providing diabetic foot ulcer treatment reducing lower limb amputations through their innovative and cutting-edge wearable technology that optimises ulcer healing.
VISIT WEBSITE
Rental Step
Making renting easy with a platform for tenants to build their credit history, and landlords to find responsible tenants.
VISIT WEBSITE
Splendy
A video game developer, working with the best of the best in the video game and movie industries to create incredible stories.
VISIT WEBSITE
Tart
A London bakery chain who bake 'terribly tasty' tarts, dished up with fresh salads, tart-themed brunches, treats and coffee.
VISIT WEBSITE
The Moving Home Warehouse
An online retailer providing the best quality and affordable house moving materials with next day delivery.
VISIT WEBSITE
TRIBE
A travel club for a mobile-first generation creating great pre-, during and post-holiday experiences, for individuals and groups, using clever tech while guaranteeing best value for money and experience.
VISIT WEBSITE
UniBlock
An 'insulated concrete form’ building material with high insulation performance, that is quick to construct and has low build costs.
VISIT WEBSITE
Yocuda
Using digital receipts to give retailers the power to identify and engage with 100% of in-store customers in real time, driving sales and profit.
VISIT WEBSITE
Air & Grace
An innovative shoe brand with a simple philosophy; ``beautiful shoes for busy feet`` use their patented Tender Loving Air® comfort technology.
VISIT WEBSITE
Itsy
Their portable, wireless, baby food processor, the ITSY BLITZ, is aimed to help parents with weaning children to feed them on the go.
VISIT WEBSITE
Naturelly
Listed in national retailers, Naturelly Jelly Juice is the fruity snack that's sweet by nature with nothing naughty added.
VISIT WEBSITE
Nix and Kix
A multi-award winning adult soft drinks brand made with no refined sugars (the Nix) and a subtle cayenne kick for depth of flavour (the Kix) for a natural pick-me-up and a refreshing zing.
VISIT WEBSITE
Outfox
Alcohol-free wines, beers and a cider that taste great, are low sugar, low calorie and that keep the feel-good experience and rituals.
VISIT WEBSITE
PulseFlow
Providing diabetic foot ulcer treatment reducing lower limb amputations through their innovative and cutting-edge wearable technology that optimises ulcer healing.
VISIT WEBSITE
Splendy
A video game developer, working with the best of the best in the video game and movie industries to create incredible stories.
VISIT WEBSITE
UniBlock
An 'insulated concrete form’ building material with high insulation performance, that is quick to construct and has low build costs.
VISIT WEBSITE
Blow Dry Pass
A mobile app using GPS to find branded blow dry counters around the city with a monthly subscription to unlimited “good hair days”.
VISIT WEBSITE
Builders Bay
A marketplace for builders, self-builders, DIY enthusiasts and industry suppliers to buy, sell and source surplus, reclamation and new building materials, tools and plant.
VISIT WEBSITE
Communico
An integrated suite of cloud based applications built specifically for libraries with an app that helps libraries to compete in the new digital economy.
VISIT WEBSITE
ID
The UK's leading experiential marketing agency and provider of experiential marketing, brand experience and retail demonstration.
VISIT WEBSITE
Lein Applied Diagnostics
An optical metrology company pioneering measurement devices and solutions for the healthcare and industrial markets.
VISIT WEBSITE
Moto Tattoo
A revolutionary method to create custom motorcycle helmets - making them better quality, more customisable and much cheaper than existing options.
VISIT WEBSITE
The Moving Home Warehouse
An online retailer providing the best quality and affordable house moving materials with next day delivery.
VISIT WEBSITE
MYZA
An online curated marketplace with a singular focus on sleep and the whole sleep experience, including advice from a team of leading sleep experts and professionals.
VISIT WEBSITE
My First
Making car insurance for young drivers more affordable and accessible with the right level of cover and protection.
VISIT WEBSITE
Nightly
A new way to book hotels – giving travellers the option to switch hotels once during their trip to get the best value, a different experience and save as much as 70%.
VISIT WEBSITE
Pay As U Gym
Partnering with the best gyms in the UK, they are a platform providing flexible gym passes and the best value options to workout.
VISIT WEBSITE
Rental Step
Making renting easy with a platform for tenants to build their credit history, and landlords to find responsible tenants.
VISIT WEBSITE
TRIBE
A travel club for a mobile-first generation creating great pre-, during and post-holiday experiences, for individuals and groups, using clever tech while guaranteeing best value for money and experience.
VISIT WEBSITE
Yocuda
Using digital receipts to give retailers the power to identify and engage with 100% of in-store customers in real time, driving sales and profit.
VISIT WEBSITE
Builders Bay
A marketplace for builders, self-builders, DIY enthusiasts and industry suppliers to buy, sell and source surplus, reclamation and new building materials, tools and plant.
VISIT WEBSITE
MYZA
An online curated marketplace with a singular focus on sleep and the whole sleep experience, including advice from a team of leading sleep experts and professionals
VISIT WEBSITE
Not Dogs
Specialising in meat-free fast-food - so good you wouldn’t miss the meat! Innovative, exciting & addictive, Not Dogs restaurants bring delicious meat-free fast food to the market in a more trustworthy & healthier way.
VISIT WEBSITE
Tart
A London bakery chain who bake 'terribly tasty' tarts, dished up with fresh salads, tart-themed brunches, treats and coffee.
VISIT WEBSITE

COHORT FEEDBACK

KEY MILESTONES

A start-up’s journey is rarely an easy ride so we’re incredibly proud of the growth these investee companies continue to achieve. Whilst many are still in their infancy, we keep a close eye on their progress and celebrate their milestones along the way.

2018
October, 2018
blow dry pass opens on oxford street
First opening within Regis on Oxford St, London.  
August, 2018
Builders Bay Milestone Start-up Series winner
Third major retailer deal signed.  
August, 2018
Outfox winner of The Start Up Series milestone - first production run
First production run.
August, 2018
Moto Tattoo winner of The Start-Up Series Milestone - first helmet shipment
First Shipment of helmets arrive from China.  
July, 2018
RentalStep HM Treasury Rent Recognition Challenge winner
Second stage winner of HM Treasury ‘Rent Recognition Challenge’.
July, 2018
Tart London Worth Capital Investment Milestone - EIS funding
Funding – EIS
July, 2018
Itsy winner of the Start-Up Series Milestone - first product shipment
First product shipment from China.  
July, 2018
Naturally Worth Capital Investment Milestone - Sainsbury's listing
Secured Sainsbury’s listing.  
May, 2018
Pay As U Gym Worth Capital Investment Milestone - Investment Round
VC Lead Series A investment round.
May, 2018
Jane Yates and Katie McDermott co-founders of Not Dogs and winners of The Start-Up Series - Chessington World of Adventures Store Opening
Opened second store in Chessington World of Adventures.
May, 2018
Nix and Kix Worth Capital Investment milestone - Wagamama listing
Nationwide Wagamama listing.
April, 2018
Tribe Travel winner of The Start Up Series milestone - App Launched
App launched.
April, 2018
UniBlock winner of The Start-Up Series Milestone - SEIS funding
Funding – SEIS
March, 2018
Mike Georgeson co-founder of RentalStep and Winner of The Start-Up Series
First stage winner of HM Treasury ‘Rent Recognition Challenge’.
March, 2018
RentalStep Winner of The Start-Up Series
Partnership with a West Midlands council agreed.
March, 2018
Tribe Travel winner of The Start Up Series milestone - EIS funding
Funding – EIS
March, 2018
Tribe Travel winner of The Start Up Series milestone - 26 destinations
Expanded to 26 holiday routes.
March, 2018
Myza winner of The Start-Up Series Milestone - 100 brands
100+ brands listed on the platform.
February, 2018
Nightly winner of The Start-Up Series Milestone - SEIS funding
Funding – SEIS
February, 2018
My First Worth Capital Investment milestone - EIS funding
Funding – EIS
February, 2018
Moto Tattoo winner of The Start-Up Series Milestone - SES funding
Funding – SEIS
February, 2018
Blow Dry Pass winner of the Start-Up Series Milestone - SEIS funding
Funding – SEIS
January, 2018
Builders Bay winner of The Start-Up Series Milestone - website live
Site becomes fully transactional.  
2017
December, 2017
Myza winner of The Start-Up Series Milestone - marketplace launched
Online marketplace launched.
December, 2017
Nix and Kix Worth Capital Investment milestone - EIS funding
Funding – EIS
November, 2017
Builders Bay Milestone Start-up Series winner
Second major retailer deal signed.  
November, 2017
Nix and Kix Worth Capital Investment milestone - Tesco lisitng
Secured Tesco listing.
October, 2017
Lein Worth Capital Investment Milestone - EIS Funding
Funding – EIS
October, 2017
Tart London Worth Capital Investment Milestone - opening Dulwich store
Opened second store in Dulwich.
October, 2017
My First Worth Capital Investment milestone - dash-cam
Launched worlds first dash-cam insurance product.
September, 2017
Not Dogs customers - Winners of The Start-Up Series
Serving 6.5k customers per month.
September, 2017
Builders Bay winner of The Start-Up Series Milestone - first major deal
First major retailer deal signed.  
July, 2017
Tribe Travel winner of The Start Up Series milestone - SEIS funding
Funding – SEIS
July, 2017
Myza winner of The Start-Up Series Milestone - SEIS funding
Funding – SEIS
July, 2017
Nix and Kix Worth Capital Investment milestone - Waitrose listing
Secured Waitrose listing.
July, 2017
Mike Chapman founder of Builders Bay and winner of The Start-Up Series
Funding – SEIS
April, 2017
RentalStep Winner of The Start-Up Series website launched
Funding – SEIS
April, 2017
Jane Yates and Katie McDermott co-founders of Not Dogs and winners of The Start-Up Series milestone - SEIS funding
Funding – SEIS
April, 2017
Jessica Hook co-founder of Outfox and winner of The Start Up Series
Funding – SEIS
April, 2017
Itsy winner of the Start-Up Series Milestone - SEIS funding
Funding – SEIS
January, 2017
Naturally Worth Capital Investment Milestone - EIS funding
Funding  – EIS
2016
December, 2016
Nix and Kix Worth Capital Investment milestone - EIS funding
Funding – EIS
November, 2016
Air and Grace Worth Capital Investment Milestone - John Lewis listing
Product listing in John Lewis.
September, 2016
Splendy Worth Capital Investment Milestone
Release of first interactive game – The Bunker.
June, 2016
Naturally Worth Capital Investment Milestone - Boots listing
Secured Boots listing.  
May, 2016
Tart London Worth Capital Investment Milestone - EIS funding
Funding – EIS
March, 2016
Splendy Worth Capital Investment Milestone
Funding – EIS
March, 2016
Naturally Worth Capital Investment Milestone - SEIS funding
Funding – SEIS
February, 2016
Communico Worth Capital Investment Milestone - EIS funding
Paul Soanes joined board.
February, 2016
Communico Worth Capital Investment Milestone
Launched in USA with SaaS model.
January, 2016
Air and Grace Worth Capital Investment Milestone - launched in Japan
Launched in Japan.
2015
October, 2015
Nix and Kix Worth Capital Investment milestone - SEIS funding
Funding – SEIS
September, 2015
iChild Worth Capital Investment Milestone
Exit to MBO – 18x initial investment.
September, 2015
Pulseflow Worth Capital Investment Milestone - EIS funding
Series A funding round from Jim Mellon & Regent Pacific Group.
September, 2015
My First Worth Capital Investment milestone - SEIS funding
Funding – SEIS
August, 2015
Pay As U Gym Worth Capital Investment Milestone
Reached 2,500 UK gyms.
2014
December, 2014
Splendy Worth Capital Investment Milestone
Funding – SEIS
December, 2014
Tart London Worth Capital Investment Milestone - Clapham store opening
Opened first store in Clapham.
September, 2014
Yocuda Worth Capital Investment Milestone
Exit to Westfield – 4 x initial investment.
April, 2014
Tart London Worth Capital Investment Milestone - SEIS funding
Funding – SEIS
April, 2014
Air and Grace Worth Capital Investment Milestone - SEIS Funding
Funding – SEIS
2013
November, 2013
Lein Worth Capital Investment Milestone - SEIS funding
Funding – EIS
April, 2013
Yocuda Worth Capital Investment Milestone - EIS funding
Funding – EIS
January, 2013
Pay As U Gym Worth Capital Investment Milestone -
Exceeds £100k per month gross sales.
2012
December, 2012
Pulseflow Worth Capital Investment Milestone - SEIS funding
Funding – SEIS
December, 2012
Pay As U Gym Worth Capital Investment Milestone
Reached 1,000 UK gyms.
April, 2012
Yocuda Worth Capital Investment Milestone - SEIS Funding
Funding – SEIS
2010
October, 2010
2008
May, 2008
Brandspace Worth Capital Investment Milestone
Exit to private equity – 6.5 x initial investment.
April, 2008
April, 2008
Communico Worth Capital Investment Milestone - Paul Soanes Joined board
Funding – EIS
2004
March, 2004