Startups to invest in

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CHANGING BEHAVIOURS. BUILDING LOVED BRANDS

Our portfolio is diverse, but each business is targeting fragmented, underserved &/or high growth markets; with product, service, experience or commercial model innovation that has the potential to build a loved brand.

With founders that are curious & empathic (essential to spot opportunities); are creative & smart; have resilience & tenacity and that we like working with as they are charming and have integrity.

  • Air & Grace
    Air & Grace

    Air & Grace

    Women’s shoes designed for style and comfort –  ‘beautiful shoes for busy feet’ – with a patented Tender Loving Air® comfort insole technology.

    Visit website >
  • Ask Silver
    Ask Silver

    Ask Silver

    Scam checking to protect consumers and reduce operational and compensation costs for banks.

    Visit website >
  • Bedfolk
    Bedfolk

    Bedfolk

    Direct to consumer retailer of ethically produced, high quality bedding.

    Visit website >
  • Bird
    Bird

    Bird

    Award winning, ethical (B Corp) and sustainable prescription frames for opticians to stock and sell.

    Visit website >
  • Joli
    Joli

    Joli

    Matching influencers (with huge or small followings) to hospitality businesses that have a need for social media content and kudos, and measures the direct impact on revenue.

    Visit website >
  • Metacarpal
    Metacarpal

    Metacarpal

    The next evolution of prosthetic hands, driven and controlled by the user’s natural body movement.

    Visit website >
  • My First
    My First

    My First

    Affordable and accessible car insurance for young drivers.

    Visit website >
  • Myza
    Myza

    Myza

    Content rich online marketplace – lots of editorial and advice from leading experts about sleep along with products to help enjoy more and better-quality sleep.

    Visit website >
  • Paranimo
    Paranimo

    Paranimo

    A software as a subscription (SaaS) product that helps companies to better understand employee mental wellbeing and match those with mental health needs to a well matched therapist or counsellor.

    Visit website >
  • vHelp
    vHelp

    vHelp

    A suite of solutions for charities, volunteering organisations and local authorities to solve the burden and security of reimbursing volunteers.

     

    Visit website >
  • Vitrue Health
    Vitrue Health

    Vitrue Health

    Workplace software using AI to provide remote at-desk workspace assessments that predict and prevent musculoskeletal risks, protect an employer’s workforce and enhance wellbeing.

    Visit website >
  • Waizu
    Waizu

    Waizu

    Cloud software as a subscription (SaaS) product to register, monitor and service the millions of handheld devices used across retail, logistics, manufacturing and healthcare.

    Visit website >
  • Weekly 10
    Weekly 10

    Weekly 10

    Subscription software for companies to measure and improve employee engagement and performance.

    Exited in 2023 to E-learning International – now Zensai.

     

    Visit website >
  • Air & Grace
    Air & Grace

    Air & Grace

    Women’s shoes designed for style and comfort –  ‘beautiful shoes for busy feet’ – with a patented Tender Loving Air® comfort insole technology.

    Visit website >
  • Bedfolk
    Bedfolk

    Bedfolk

    Direct to consumer retailer of ethically produced, high quality bedding.

    Visit website >
  • Bird
    Bird

    Bird

    Award winning, ethical (B Corp) and sustainable prescription frames for opticians to stock and sell.

    Visit website >
  • Metacarpal
    Metacarpal

    Metacarpal

    The next evolution of prosthetic hands, driven and controlled by the user’s natural body movement.

    Visit website >
  • Ask Silver
    Ask Silver

    Ask Silver

    Scam checking to protect consumers and reduce operational and compensation costs for banks.

    Visit website >
  • Joli
    Joli

    Joli

    Matching influencers (with huge or small followings) to hospitality businesses that have a need for social media content and kudos, and measures the direct impact on revenue.

    Visit website >
  • My First
    My First

    My First

    Affordable and accessible car insurance for young drivers.

    Visit website >
  • Paranimo
    Paranimo

    Paranimo

    A software as a subscription (SaaS) product that helps companies to better understand employee mental wellbeing and match those with mental health needs to a well matched therapist or counsellor.

    Visit website >
  • vHelp
    vHelp

    vHelp

    A suite of solutions for charities, volunteering organisations and local authorities to solve the burden and security of reimbursing volunteers.

     

    Visit website >
  • Vitrue Health
    Vitrue Health

    Vitrue Health

    Workplace software using AI to provide remote at-desk workspace assessments that predict and prevent musculoskeletal risks, protect an employer’s workforce and enhance wellbeing.

    Visit website >
  • Waizu
    Waizu

    Waizu

    Cloud software as a subscription (SaaS) product to register, monitor and service the millions of handheld devices used across retail, logistics, manufacturing and healthcare.

    Visit website >
  • Weekly 10
    Weekly 10

    Weekly 10

    Subscription software for companies to measure and improve employee engagement and performance.

    Exited in 2023 to E-learning International – now Zensai.

     

    Visit website >
  • Air & Grace
    Air & Grace

    Air & Grace

    Women’s shoes designed for style and comfort –  ‘beautiful shoes for busy feet’ – with a patented Tender Loving Air® comfort insole technology.

    Visit website >
  • Bedfolk
    Bedfolk

    Bedfolk

    Direct to consumer retailer of ethically produced, high quality bedding.

    Visit website >
  • Bird
    Bird

    Bird

    Award winning, ethical (B Corp) and sustainable prescription frames for opticians to stock and sell.

    Visit website >
  • Myza
    Myza

    Myza

    Content rich online marketplace – lots of editorial and advice from leading experts about sleep along with products to help enjoy more and better-quality sleep.

    Visit website >
  • All
    • Air & Grace
      Air & Grace

      Air & Grace

      Women’s shoes designed for style and comfort –  ‘beautiful shoes for busy feet’ – with a patented Tender Loving Air® comfort insole technology.

      Visit website >
    • Ask Silver
      Ask Silver

      Ask Silver

      Scam checking to protect consumers and reduce operational and compensation costs for banks.

      Visit website >
    • Bedfolk
      Bedfolk

      Bedfolk

      Direct to consumer retailer of ethically produced, high quality bedding.

      Visit website >
    • Bird
      Bird

      Bird

      Award winning, ethical (B Corp) and sustainable prescription frames for opticians to stock and sell.

      Visit website >
    • Joli
      Joli

      Joli

      Matching influencers (with huge or small followings) to hospitality businesses that have a need for social media content and kudos, and measures the direct impact on revenue.

      Visit website >
    • Metacarpal
      Metacarpal

      Metacarpal

      The next evolution of prosthetic hands, driven and controlled by the user’s natural body movement.

      Visit website >
    • My First
      My First

      My First

      Affordable and accessible car insurance for young drivers.

      Visit website >
    • Myza
      Myza

      Myza

      Content rich online marketplace – lots of editorial and advice from leading experts about sleep along with products to help enjoy more and better-quality sleep.

      Visit website >
    • Paranimo
      Paranimo

      Paranimo

      A software as a subscription (SaaS) product that helps companies to better understand employee mental wellbeing and match those with mental health needs to a well matched therapist or counsellor.

      Visit website >
    • vHelp
      vHelp

      vHelp

      A suite of solutions for charities, volunteering organisations and local authorities to solve the burden and security of reimbursing volunteers.

       

      Visit website >
    • Vitrue Health
      Vitrue Health

      Vitrue Health

      Workplace software using AI to provide remote at-desk workspace assessments that predict and prevent musculoskeletal risks, protect an employer’s workforce and enhance wellbeing.

      Visit website >
    • Waizu
      Waizu

      Waizu

      Cloud software as a subscription (SaaS) product to register, monitor and service the millions of handheld devices used across retail, logistics, manufacturing and healthcare.

      Visit website >
    • Weekly 10
      Weekly 10

      Weekly 10

      Subscription software for companies to measure and improve employee engagement and performance.

      Exited in 2023 to E-learning International – now Zensai.

       

      Visit website >
  • Products
    • Air & Grace
      Air & Grace

      Air & Grace

      Women’s shoes designed for style and comfort –  ‘beautiful shoes for busy feet’ – with a patented Tender Loving Air® comfort insole technology.

      Visit website >
    • Bedfolk
      Bedfolk

      Bedfolk

      Direct to consumer retailer of ethically produced, high quality bedding.

      Visit website >
    • Bird
      Bird

      Bird

      Award winning, ethical (B Corp) and sustainable prescription frames for opticians to stock and sell.

      Visit website >
    • Metacarpal
      Metacarpal

      Metacarpal

      The next evolution of prosthetic hands, driven and controlled by the user’s natural body movement.

      Visit website >
  • Services
    • Ask Silver
      Ask Silver

      Ask Silver

      Scam checking to protect consumers and reduce operational and compensation costs for banks.

      Visit website >
    • Joli
      Joli

      Joli

      Matching influencers (with huge or small followings) to hospitality businesses that have a need for social media content and kudos, and measures the direct impact on revenue.

      Visit website >
    • My First
      My First

      My First

      Affordable and accessible car insurance for young drivers.

      Visit website >
    • Paranimo
      Paranimo

      Paranimo

      A software as a subscription (SaaS) product that helps companies to better understand employee mental wellbeing and match those with mental health needs to a well matched therapist or counsellor.

      Visit website >
    • vHelp
      vHelp

      vHelp

      A suite of solutions for charities, volunteering organisations and local authorities to solve the burden and security of reimbursing volunteers.

       

      Visit website >
    • Vitrue Health
      Vitrue Health

      Vitrue Health

      Workplace software using AI to provide remote at-desk workspace assessments that predict and prevent musculoskeletal risks, protect an employer’s workforce and enhance wellbeing.

      Visit website >
    • Waizu
      Waizu

      Waizu

      Cloud software as a subscription (SaaS) product to register, monitor and service the millions of handheld devices used across retail, logistics, manufacturing and healthcare.

      Visit website >
    • Weekly 10
      Weekly 10

      Weekly 10

      Subscription software for companies to measure and improve employee engagement and performance.

      Exited in 2023 to E-learning International – now Zensai.

       

      Visit website >
  • Retail/Distribution
    • Air & Grace
      Air & Grace

      Air & Grace

      Women’s shoes designed for style and comfort –  ‘beautiful shoes for busy feet’ – with a patented Tender Loving Air® comfort insole technology.

      Visit website >
    • Bedfolk
      Bedfolk

      Bedfolk

      Direct to consumer retailer of ethically produced, high quality bedding.

      Visit website >
    • Bird
      Bird

      Bird

      Award winning, ethical (B Corp) and sustainable prescription frames for opticians to stock and sell.

      Visit website >
    • Myza
      Myza

      Myza

      Content rich online marketplace – lots of editorial and advice from leading experts about sleep along with products to help enjoy more and better-quality sleep.

      Visit website >

Client Feedback

  •   “As two immigrant female founders, we feel the subconscious bias in the world of the white male Oxbridge graduates the moment we walk through the doors of some investors…. our research quickly showed you’ve invested in more female founders than many female only VC!”  

    Randa Bennett – Co-founder, vHelp
  • What is different about Worth Capital is that you are honest, so thank you and colleagues for your straightforwardness. I appreciate your additional feedback notes which do help.

    Philip de Jong – Co-founder, HousingFind UK (qualifier)
  •   “We’re so excited to have the funding in place to start implementing our business plan, as well as all of the expert external input that comes with a Worth Capital investment.”  

    Joanna James – Co-founder, Bedfolk
  • “Knowing Paul and Matthew and their expertise gave us confidence that they would provide valuable insights and support outside of purely the finance, which is key when choosing an investor."

    Shane Lowe & Alex Haslehurst – Founders, Vitrue Health
  • “Our deep dive with Paul & Matthew was a highlight of the competition for us. During the four hour meeting not only did they get a good understanding of the business, we received detailed feedback & insight based on their extensive business experience.”

    Andy Roberts – Founder, Weekly10
  • I like the structure of the competitions especially when the winners are judged on their skill and those in judgement are experienced entrepreneurs who themselves have built successful businesses. This approach that looks at both the founders and their management skills along with stress testing the propositions and strategies gave me confidence to invest in the Fund.

    Clive Mishon – serial investor & ex. Chairman of The Institute of Promotional Marketing
  • Having competed with one of Paul’s businesses for 15 years, I’ve now backed him as an investor as I believe the Start-Up Series is an astute way to find high quality investments. The first businesses backed by the Fund would seem to confirm this.

    Sharon Richey – Founder & CEO, Because (global brand experience agency)
  • We have been delighted to be involved with the Start-Up Series Fund as a product that takes a responsible yet innovative approach to seed investing. It’s not often you come across funds with such a thorough distillation model.

    Derek Smith – Managing Director, Cavendish Ware
  • The directors of Worth Capital bring a lot of entrepreneurial and angel investing experience. Although there is a limited track record, the investment process that has been put in place compares well with those from more established managers.

    Dr. Brian Moretta – Head of Tax Enhanced Products, Hardman & Co.
  • The deep-dive was informal and very much a two-way conversation, which was a big contrast to some of the other fundraising conversations we’d had. Regardless of whether we’d got the investment from Worth Capital, we got lots of valuable insight and constructive feedback on what we were doing.

    Dan Verblis – Founder, The Moving Home Warehouse (winner)