Startups to invest in

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CHANGING BEHAVIOURS. BUILDING LOVED BRANDS

Our portfolio is diverse, but each business is targeting fragmented, underserved &/or high growth markets; with product, service, experience or commercial model innovation that has the potential to build a loved brand.

With founders that are curious & empathic (essential to spot opportunities); are creative & smart; have resilience & tenacity and that we like working with as they are charming and have integrity.

  • Air & Grace
    Air & Grace

    Air & Grace

    Women’s shoes designed for style and comfort –  ‘beautiful shoes for busy feet’ – with a patented Tender Loving Air® comfort insole technology.

    Visit website >
  • Bedfolk
    Bedfolk

    Bedfolk

    Direct to consumer retailer of ethically produced, high quality bedding. Also selling wholesale to hotels, guest houses, holiday rental owners and interior designers.

    Visit website >
  • Bird Sunglasses
    Bird Sunglasses

    Bird Sunglasses

    Award winning, ethical (B Corp) and sustainable sunglasses and prescription frames. With a social purpose – ‘Sharing Your Sun’ – gifting solar powered lights to Africa for each frame sold.

    Visit website >
  • FC Laboratories
    FC Laboratories

    FC Laboratories

    Wearable safety devices for monitoring and alerting to mental acuity. Initially targeting the ‘hard hat’ market – construction, engineering and utilities.

    Visit website >
  • Fox Robotics
    Fox Robotics

    Fox Robotics

    Autonomous logistics robot and data collection for farmers, improving fruit and vegetable yields dramatically, reducing waste caused by labour shortages.

    Visit website >
  • Itsy
    Itsy

    Itsy

    Cleverly designed products designed by parents for parents for feeding their babies and toddlers healthy and nutritious food at home or out and about.

    Visit website >
  • Kanda
    Kanda

    Kanda

    A trading solution for tradespeople – allowing large and small contractors to protect their clients whilst offering multiple payment options (finance, card and escrow) with smart quoting and invoicing.

     

    Visit website >
  • My First
    My First

    My First

    Affordable and accessible car insurance for young drivers.

    Visit website >
  • Myza
    Myza

    Myza

    Content rich online marketplace – lots of editorial and advice from leading experts about sleep along with products to help enjoy more and better-quality sleep.

    Visit website >
  • Nibble
    Nibble

    Nibble

    Matching influencers (with huge or small followings) to hospitality businesses that have a need for social media content and kudos, and measures the direct impact on revenue.

    Visit website >
  • Nix & Kix
    Nix & Kix

    Nix & Kix

    A multi-award winning adult soft drinks brand made with no refined sugars (the Nix) and a subtle cayenne kick for depth of flavour (the Kix) for a natural pick-me-up and a refreshing zing.

    Visit website >
  • One Essentials
    One Essentials

    One Essentials

    Lower impact clothes – less water, less energy, no chemicals, ethical labour practices, circular reuse and fabric recycling – starting with the £6 billion UK underwear market.

    Visit website >
  • Paranimo
    Paranimo

    Paranimo

    A software as a subscription (SaaS) product that helps companies to better understand employee mental wellbeing and match those with mental health needs to a well matched therapist or counsellor.

    Visit website >
  • UniBlock
    UniBlock

    UniBlock

    An ‘insulated concrete form’ building material with high insulation performance, that is quick to construct and has low build costs.

    Visit website >
  • Unizest
    Unizest

    Unizest

    An e-current account, app and card for workers and students coming to the UK. Effortless to apply for, with the account activated and functional prior to arrival.

    Visit website >
  • vHelp
    vHelp

    vHelp

    A suite of solutions for charities, volunteering organisations and local authorities to solve the burden and security of reimbursing volunteers.

     

    Visit website >
  • Vitrue Health
    Vitrue Health

    Vitrue Health

    Smart software to improve in-clinic assessments and provide remote at-desk workspace assessments for muscular-skeletal healthcare.

    Visit website >
  • Waizu
    Waizu

    Waizu

    Cloud software as a subscription (SaaS) product to register, monitor and service the millions of handheld devices used across retail, logistics, manufacturing and healthcare.

    Visit website >
  • Weekly 10
    Weekly 10

    Weekly 10

    Subscription software for companies to measure and improve employee engagement and business culture, and performance on business objectives and goals.

     

    Visit website >
  • Air & Grace
    Air & Grace

    Air & Grace

    Women’s shoes designed for style and comfort –  ‘beautiful shoes for busy feet’ – with a patented Tender Loving Air® comfort insole technology.

    Visit website >
  • Bedfolk
    Bedfolk

    Bedfolk

    Direct to consumer retailer of ethically produced, high quality bedding. Also selling wholesale to hotels, guest houses, holiday rental owners and interior designers.

    Visit website >
  • Bird Sunglasses
    Bird Sunglasses

    Bird Sunglasses

    Award winning, ethical (B Corp) and sustainable sunglasses and prescription frames. With a social purpose – ‘Sharing Your Sun’ – gifting solar powered lights to Africa for each frame sold.

    Visit website >
  • FC Laboratories
    FC Laboratories

    FC Laboratories

    Wearable safety devices for monitoring and alerting to mental acuity. Initially targeting the ‘hard hat’ market – construction, engineering and utilities.

    Visit website >
  • Itsy
    Itsy

    Itsy

    Cleverly designed products designed by parents for parents for feeding their babies and toddlers healthy and nutritious food at home or out and about.

    Visit website >
  • Nix & Kix
    Nix & Kix

    Nix & Kix

    A multi-award winning adult soft drinks brand made with no refined sugars (the Nix) and a subtle cayenne kick for depth of flavour (the Kix) for a natural pick-me-up and a refreshing zing.

    Visit website >
  • UniBlock
    UniBlock

    UniBlock

    An ‘insulated concrete form’ building material with high insulation performance, that is quick to construct and has low build costs.

    Visit website >
  • Vitrue Health
    Vitrue Health

    Vitrue Health

    Smart software to improve in-clinic assessments and provide remote at-desk workspace assessments for muscular-skeletal healthcare.

    Visit website >
  • Weekly 10
    Weekly 10

    Weekly 10

    Subscription software for companies to measure and improve employee engagement and business culture, and performance on business objectives and goals.

     

    Visit website >
  • FC Laboratories
    FC Laboratories

    FC Laboratories

    Wearable safety devices for monitoring and alerting to mental acuity. Initially targeting the ‘hard hat’ market – construction, engineering and utilities.

    Visit website >
  • Fox Robotics
    Fox Robotics

    Fox Robotics

    Autonomous logistics robot and data collection for farmers, improving fruit and vegetable yields dramatically, reducing waste caused by labour shortages.

    Visit website >
  • Kanda
    Kanda

    Kanda

    A trading solution for tradespeople – allowing large and small contractors to protect their clients whilst offering multiple payment options (finance, card and escrow) with smart quoting and invoicing.

     

    Visit website >
  • My First
    My First

    My First

    Affordable and accessible car insurance for young drivers.

    Visit website >
  • Myza
    Myza

    Myza

    Content rich online marketplace – lots of editorial and advice from leading experts about sleep along with products to help enjoy more and better-quality sleep.

    Visit website >
  • Nibble
    Nibble

    Nibble

    Matching influencers (with huge or small followings) to hospitality businesses that have a need for social media content and kudos, and measures the direct impact on revenue.

    Visit website >
  • One Essentials
    One Essentials

    One Essentials

    Lower impact clothes – less water, less energy, no chemicals, ethical labour practices, circular reuse and fabric recycling – starting with the £6 billion UK underwear market.

    Visit website >
  • Paranimo
    Paranimo

    Paranimo

    A software as a subscription (SaaS) product that helps companies to better understand employee mental wellbeing and match those with mental health needs to a well matched therapist or counsellor.

    Visit website >
  • Unizest
    Unizest

    Unizest

    An e-current account, app and card for workers and students coming to the UK. Effortless to apply for, with the account activated and functional prior to arrival.

    Visit website >
  • vHelp
    vHelp

    vHelp

    A suite of solutions for charities, volunteering organisations and local authorities to solve the burden and security of reimbursing volunteers.

     

    Visit website >
  • Waizu
    Waizu

    Waizu

    Cloud software as a subscription (SaaS) product to register, monitor and service the millions of handheld devices used across retail, logistics, manufacturing and healthcare.

    Visit website >
  • Weekly 10
    Weekly 10

    Weekly 10

    Subscription software for companies to measure and improve employee engagement and business culture, and performance on business objectives and goals.

     

    Visit website >
  • Myza
    Myza

    Myza

    Content rich online marketplace – lots of editorial and advice from leading experts about sleep along with products to help enjoy more and better-quality sleep.

    Visit website >
  • One Essentials
    One Essentials

    One Essentials

    Lower impact clothes – less water, less energy, no chemicals, ethical labour practices, circular reuse and fabric recycling – starting with the £6 billion UK underwear market.

    Visit website >
  • All
    • Air & Grace
      Air & Grace

      Air & Grace

      Women’s shoes designed for style and comfort –  ‘beautiful shoes for busy feet’ – with a patented Tender Loving Air® comfort insole technology.

      Visit website >
    • Bedfolk
      Bedfolk

      Bedfolk

      Direct to consumer retailer of ethically produced, high quality bedding. Also selling wholesale to hotels, guest houses, holiday rental owners and interior designers.

      Visit website >
    • Bird Sunglasses
      Bird Sunglasses

      Bird Sunglasses

      Award winning, ethical (B Corp) and sustainable sunglasses and prescription frames. With a social purpose – ‘Sharing Your Sun’ – gifting solar powered lights to Africa for each frame sold.

      Visit website >
    • FC Laboratories
      FC Laboratories

      FC Laboratories

      Wearable safety devices for monitoring and alerting to mental acuity. Initially targeting the ‘hard hat’ market – construction, engineering and utilities.

      Visit website >
    • Fox Robotics
      Fox Robotics

      Fox Robotics

      Autonomous logistics robot and data collection for farmers, improving fruit and vegetable yields dramatically, reducing waste caused by labour shortages.

      Visit website >
    • Itsy
      Itsy

      Itsy

      Cleverly designed products designed by parents for parents for feeding their babies and toddlers healthy and nutritious food at home or out and about.

      Visit website >
    • Kanda
      Kanda

      Kanda

      A trading solution for tradespeople – allowing large and small contractors to protect their clients whilst offering multiple payment options (finance, card and escrow) with smart quoting and invoicing.

       

      Visit website >
    • My First
      My First

      My First

      Affordable and accessible car insurance for young drivers.

      Visit website >
    • Myza
      Myza

      Myza

      Content rich online marketplace – lots of editorial and advice from leading experts about sleep along with products to help enjoy more and better-quality sleep.

      Visit website >
    • Nibble
      Nibble

      Nibble

      Matching influencers (with huge or small followings) to hospitality businesses that have a need for social media content and kudos, and measures the direct impact on revenue.

      Visit website >
    • Nix & Kix
      Nix & Kix

      Nix & Kix

      A multi-award winning adult soft drinks brand made with no refined sugars (the Nix) and a subtle cayenne kick for depth of flavour (the Kix) for a natural pick-me-up and a refreshing zing.

      Visit website >
    • One Essentials
      One Essentials

      One Essentials

      Lower impact clothes – less water, less energy, no chemicals, ethical labour practices, circular reuse and fabric recycling – starting with the £6 billion UK underwear market.

      Visit website >
    • Paranimo
      Paranimo

      Paranimo

      A software as a subscription (SaaS) product that helps companies to better understand employee mental wellbeing and match those with mental health needs to a well matched therapist or counsellor.

      Visit website >
    • UniBlock
      UniBlock

      UniBlock

      An ‘insulated concrete form’ building material with high insulation performance, that is quick to construct and has low build costs.

      Visit website >
    • Unizest
      Unizest

      Unizest

      An e-current account, app and card for workers and students coming to the UK. Effortless to apply for, with the account activated and functional prior to arrival.

      Visit website >
    • vHelp
      vHelp

      vHelp

      A suite of solutions for charities, volunteering organisations and local authorities to solve the burden and security of reimbursing volunteers.

       

      Visit website >
    • Vitrue Health
      Vitrue Health

      Vitrue Health

      Smart software to improve in-clinic assessments and provide remote at-desk workspace assessments for muscular-skeletal healthcare.

      Visit website >
    • Waizu
      Waizu

      Waizu

      Cloud software as a subscription (SaaS) product to register, monitor and service the millions of handheld devices used across retail, logistics, manufacturing and healthcare.

      Visit website >
    • Weekly 10
      Weekly 10

      Weekly 10

      Subscription software for companies to measure and improve employee engagement and business culture, and performance on business objectives and goals.

       

      Visit website >
  • Products
    • Air & Grace
      Air & Grace

      Air & Grace

      Women’s shoes designed for style and comfort –  ‘beautiful shoes for busy feet’ – with a patented Tender Loving Air® comfort insole technology.

      Visit website >
    • Bedfolk
      Bedfolk

      Bedfolk

      Direct to consumer retailer of ethically produced, high quality bedding. Also selling wholesale to hotels, guest houses, holiday rental owners and interior designers.

      Visit website >
    • Bird Sunglasses
      Bird Sunglasses

      Bird Sunglasses

      Award winning, ethical (B Corp) and sustainable sunglasses and prescription frames. With a social purpose – ‘Sharing Your Sun’ – gifting solar powered lights to Africa for each frame sold.

      Visit website >
    • FC Laboratories
      FC Laboratories

      FC Laboratories

      Wearable safety devices for monitoring and alerting to mental acuity. Initially targeting the ‘hard hat’ market – construction, engineering and utilities.

      Visit website >
    • Itsy
      Itsy

      Itsy

      Cleverly designed products designed by parents for parents for feeding their babies and toddlers healthy and nutritious food at home or out and about.

      Visit website >
    • Nix & Kix
      Nix & Kix

      Nix & Kix

      A multi-award winning adult soft drinks brand made with no refined sugars (the Nix) and a subtle cayenne kick for depth of flavour (the Kix) for a natural pick-me-up and a refreshing zing.

      Visit website >
    • UniBlock
      UniBlock

      UniBlock

      An ‘insulated concrete form’ building material with high insulation performance, that is quick to construct and has low build costs.

      Visit website >
    • Vitrue Health
      Vitrue Health

      Vitrue Health

      Smart software to improve in-clinic assessments and provide remote at-desk workspace assessments for muscular-skeletal healthcare.

      Visit website >
    • Weekly 10
      Weekly 10

      Weekly 10

      Subscription software for companies to measure and improve employee engagement and business culture, and performance on business objectives and goals.

       

      Visit website >
  • Services
    • FC Laboratories
      FC Laboratories

      FC Laboratories

      Wearable safety devices for monitoring and alerting to mental acuity. Initially targeting the ‘hard hat’ market – construction, engineering and utilities.

      Visit website >
    • Fox Robotics
      Fox Robotics

      Fox Robotics

      Autonomous logistics robot and data collection for farmers, improving fruit and vegetable yields dramatically, reducing waste caused by labour shortages.

      Visit website >
    • Kanda
      Kanda

      Kanda

      A trading solution for tradespeople – allowing large and small contractors to protect their clients whilst offering multiple payment options (finance, card and escrow) with smart quoting and invoicing.

       

      Visit website >
    • My First
      My First

      My First

      Affordable and accessible car insurance for young drivers.

      Visit website >
    • Myza
      Myza

      Myza

      Content rich online marketplace – lots of editorial and advice from leading experts about sleep along with products to help enjoy more and better-quality sleep.

      Visit website >
    • Nibble
      Nibble

      Nibble

      Matching influencers (with huge or small followings) to hospitality businesses that have a need for social media content and kudos, and measures the direct impact on revenue.

      Visit website >
    • One Essentials
      One Essentials

      One Essentials

      Lower impact clothes – less water, less energy, no chemicals, ethical labour practices, circular reuse and fabric recycling – starting with the £6 billion UK underwear market.

      Visit website >
    • Paranimo
      Paranimo

      Paranimo

      A software as a subscription (SaaS) product that helps companies to better understand employee mental wellbeing and match those with mental health needs to a well matched therapist or counsellor.

      Visit website >
    • Unizest
      Unizest

      Unizest

      An e-current account, app and card for workers and students coming to the UK. Effortless to apply for, with the account activated and functional prior to arrival.

      Visit website >
    • vHelp
      vHelp

      vHelp

      A suite of solutions for charities, volunteering organisations and local authorities to solve the burden and security of reimbursing volunteers.

       

      Visit website >
    • Waizu
      Waizu

      Waizu

      Cloud software as a subscription (SaaS) product to register, monitor and service the millions of handheld devices used across retail, logistics, manufacturing and healthcare.

      Visit website >
    • Weekly 10
      Weekly 10

      Weekly 10

      Subscription software for companies to measure and improve employee engagement and business culture, and performance on business objectives and goals.

       

      Visit website >
  • Retail/Distribution
    • Myza
      Myza

      Myza

      Content rich online marketplace – lots of editorial and advice from leading experts about sleep along with products to help enjoy more and better-quality sleep.

      Visit website >
    • One Essentials
      One Essentials

      One Essentials

      Lower impact clothes – less water, less energy, no chemicals, ethical labour practices, circular reuse and fabric recycling – starting with the £6 billion UK underwear market.

      Visit website >

Client Feedback

  •   “As two immigrant female founders, we feel the subconscious bias in the world of the white male Oxbridge graduates the moment we walk through the doors of some investors…. our research quickly showed you’ve invested in more female founders than many female only VC!”  

    Randa Bennett – Co-founder, vHelp
  • What is different about Worth Capital is that you are honest, so thank you and colleagues for your straightforwardness. I appreciate your additional feedback notes which do help.

    Philip de Jong – Co-founder, HousingFind UK (qualifier)
  •   “We’re so excited to have the funding in place to start implementing our business plan, as well as all of the expert external input that comes with a Worth Capital investment.”  

    Joanna James – Co-founder, Bedfolk
  • “Knowing Paul and Matthew and their expertise gave us confidence that they would provide valuable insights and support outside of purely the finance, which is key when choosing an investor."

    Shane Lowe & Alex Haslehurst – Founders, Vitrue Health
  • “Our deep dive with Paul & Matthew was a highlight of the competition for us. During the four hour meeting not only did they get a good understanding of the business, we received detailed feedback & insight based on their extensive business experience.”

    Andy Roberts – Founder, Weekly10
  • I like the structure of the competitions especially when the winners are judged on their skill and those in judgement are experienced entrepreneurs who themselves have built successful businesses. This approach that looks at both the founders and their management skills along with stress testing the propositions and strategies gave me confidence to invest in the Fund.

    Clive Mishon – serial investor & ex. Chairman of The Institute of Promotional Marketing
  • Having competed with one of Paul’s businesses for 15 years, I’ve now backed him as an investor as I believe the Start-Up Series is an astute way to find high quality investments. The first businesses backed by the Fund would seem to confirm this.

    Sharon Richey – Founder & CEO, Because (global brand experience agency)
  • We have been delighted to be involved with the Start-Up Series Fund as a product that takes a responsible yet innovative approach to seed investing. It’s not often you come across funds with such a thorough distillation model.

    Derek Smith – Managing Director, Cavendish Ware
  • The Fund appears to have a healthy level of deal flow from the Start-Up Series competitions... these competitions are also important tools in the investment selection and due diligence process.

    MICAP Independent Review
  • The directors of Worth Capital bring a lot of entrepreneurial and angel investing experience. Although there is a limited track record, the investment process that has been put in place compares well with those from more established managers.

    Dr. Brian Moretta – Head of Tax Enhanced Products, Hardman & Co.

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