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The brands of tomorrow

CHANGING BEHAVIOURS. BUILDING LOVED BRANDS

Worth Capital’s associated funds have invested in a diverse range of UK businesses. All operate in growth markets that have room for new entrants. Whilst some are consumer and some are B2B, each one has created an innovative product, service or sales channel, and is creating the habitual consumption that is the foundation for a loved brand.

  • Air & Grace
    Air & Grace

    Air & Grace

    Women’s shoes designed for style and comfort – ‘beautiful shoes for busy feet’ – with a patented Tender Loving Air® comfort insole technology.

    Visit website >
  • Bedfolk
    Bedfolk

    Bedfolk

    A direct to consumer retailer of their own ethically produced, high quality bedding. Also selling wholesale to hotels, guest houses, holiday rental owners and interior designers.

    VIEW CASE STUDY

    Visit website >
  • Bird Sunglasses
    Bird Sunglasses

    Bird Sunglasses

    Award winning ethical & sustainable sunglasses & prescription frames. With a social purpose – ‘Sharing Your Sun’ – gifting solar powered lights to Africa for each frame sold.

    Visit website >
  • Builders Bay
    Builders Bay

    Builders Bay

    A marketplace for builders, DIY enthusiasts and industry suppliers to buy, sell and source surplus, reclamation and new building materials, tools and plant.

    Visit website >
  • Five Dot Botanics
    Five Dot Botanics

    Five Dot Botanics

    High performance, semi premium, skincare – bang on trend, with only five ingredients in each product, minimal & sustainable packaging and a gender-neutral brand and target audience.

    Visit website >
  • Itsy
    Itsy

    Itsy

    Cleverly designed products designed by parents for parents for feeding their babies and toddlers healthy and nutritious food at home or out and about.

    Visit website >
  • Kanda
    Kanda

    Kanda

    A secure escrow payment solution to help tradespeople to get paid on time, whilst protecting their customers.

    Visit website >
  • Moving Home Warehouse
    Moving Home Warehouse

    Moving Home Warehouse

    An online retailer providing the best quality and affordable house moving materials with next day delivery.

    Visit website >
  • My First
    My First

    My First

    Making car insurance for young drivers more affordable and accessible with the right level of cover and protection.

    Visit website >
  • Myza
    Myza

    Myza

    A content rich online marketplace – lots of editorial and advice from leading experts about sleep along with products to help get more and better-quality sleep.

    Visit website >
  • Nix & Kix
    Nix & Kix

    Nix & Kix

    A multi-award winning adult soft drinks brand made with no refined sugars (the Nix) and a subtle cayenne kick for depth of flavour (the Kix) for a natural pick-me-up and a refreshing zing.

    Visit website >
  • Tribe
    Tribe

    Tribe

    A travel club for a mobile-first generation creating great pre-, during and post-holiday experiences, for individuals and groups, using clever tech while guaranteeing best value for money and experience.

    Visit website >
  • UniBlock
    UniBlock

    UniBlock

    An ‘insulated concrete form’ building material with high insulation performance, that is quick to construct and has low build costs.

    Visit website >
  • Vee Loop
    Vee Loop

    Vee Loop

    An online approval and payment service to help tweens & teens shop & subscribe online, whilst Mum & Dad maintain control.

    Visit website >
  • Vitrue Health
    Vitrue Health

    Vitrue Health

    A.I. software suite for remote at-desk workspace assessments through to in-clinic assessments to solve the prevention through to rehabilitation pathway in muscular-skeletal healthcare.

    Visit website >
  • Weekly 10
    Weekly 10

    Weekly 10

    Subscription software solution for companies to measure and improve employee engagement and business culture, and performance on business objectives and goals.

    VIEW CASE STUDY

    Visit website >
  • Zobi
    Zobi

    Zobi

    Patent pending cybersecurity device using artificial intelligence to discern between routine and non-routine communication between Internet of Things (IoT) devices on a network.

    VIEW CASE STUDY

    Visit website >
  • Air & Grace
    Air & Grace

    Air & Grace

    Women’s shoes designed for style and comfort – ‘beautiful shoes for busy feet’ – with a patented Tender Loving Air® comfort insole technology.

    Visit website >
  • Bedfolk
    Bedfolk

    Bedfolk

    A direct to consumer retailer of their own ethically produced, high quality bedding. Also selling wholesale to hotels, guest houses, holiday rental owners and interior designers.

    VIEW CASE STUDY

    Visit website >
  • Bird Sunglasses
    Bird Sunglasses

    Bird Sunglasses

    Award winning ethical & sustainable sunglasses & prescription frames. With a social purpose – ‘Sharing Your Sun’ – gifting solar powered lights to Africa for each frame sold.

    Visit website >
  • Five Dot Botanics
    Five Dot Botanics

    Five Dot Botanics

    High performance, semi premium, skincare – bang on trend, with only five ingredients in each product, minimal & sustainable packaging and a gender-neutral brand and target audience.

    Visit website >
  • Itsy
    Itsy

    Itsy

    Cleverly designed products designed by parents for parents for feeding their babies and toddlers healthy and nutritious food at home or out and about.

    Visit website >
  • Nix & Kix
    Nix & Kix

    Nix & Kix

    A multi-award winning adult soft drinks brand made with no refined sugars (the Nix) and a subtle cayenne kick for depth of flavour (the Kix) for a natural pick-me-up and a refreshing zing.

    Visit website >
  • UniBlock
    UniBlock

    UniBlock

    An ‘insulated concrete form’ building material with high insulation performance, that is quick to construct and has low build costs.

    Visit website >
  • Vitrue Health
    Vitrue Health

    Vitrue Health

    A.I. software suite for remote at-desk workspace assessments through to in-clinic assessments to solve the prevention through to rehabilitation pathway in muscular-skeletal healthcare.

    Visit website >
  • Weekly 10
    Weekly 10

    Weekly 10

    Subscription software solution for companies to measure and improve employee engagement and business culture, and performance on business objectives and goals.

    VIEW CASE STUDY

    Visit website >
  • Builders Bay
    Builders Bay

    Builders Bay

    A marketplace for builders, DIY enthusiasts and industry suppliers to buy, sell and source surplus, reclamation and new building materials, tools and plant.

    Visit website >
  • Kanda
    Kanda

    Kanda

    A secure escrow payment solution to help tradespeople to get paid on time, whilst protecting their customers.

    Visit website >
  • Moving Home Warehouse
    Moving Home Warehouse

    Moving Home Warehouse

    An online retailer providing the best quality and affordable house moving materials with next day delivery.

    Visit website >
  • My First
    My First

    My First

    Making car insurance for young drivers more affordable and accessible with the right level of cover and protection.

    Visit website >
  • Myza
    Myza

    Myza

    A content rich online marketplace – lots of editorial and advice from leading experts about sleep along with products to help get more and better-quality sleep.

    Visit website >
  • Tribe
    Tribe

    Tribe

    A travel club for a mobile-first generation creating great pre-, during and post-holiday experiences, for individuals and groups, using clever tech while guaranteeing best value for money and experience.

    Visit website >
  • Vee Loop
    Vee Loop

    Vee Loop

    An online approval and payment service to help tweens & teens shop & subscribe online, whilst Mum & Dad maintain control.

    Visit website >
  • Vitrue Health
    Vitrue Health

    Vitrue Health

    A.I. software suite for remote at-desk workspace assessments through to in-clinic assessments to solve the prevention through to rehabilitation pathway in muscular-skeletal healthcare.

    Visit website >
  • Weekly 10
    Weekly 10

    Weekly 10

    Subscription software solution for companies to measure and improve employee engagement and business culture, and performance on business objectives and goals.

    VIEW CASE STUDY

    Visit website >
  • Zobi
    Zobi

    Zobi

    Patent pending cybersecurity device using artificial intelligence to discern between routine and non-routine communication between Internet of Things (IoT) devices on a network.

    VIEW CASE STUDY

    Visit website >
  • Builders Bay
    Builders Bay

    Builders Bay

    A marketplace for builders, DIY enthusiasts and industry suppliers to buy, sell and source surplus, reclamation and new building materials, tools and plant.

    Visit website >
  • Moving Home Warehouse
    Moving Home Warehouse

    Moving Home Warehouse

    An online retailer providing the best quality and affordable house moving materials with next day delivery.

    Visit website >
  • Myza
    Myza

    Myza

    A content rich online marketplace – lots of editorial and advice from leading experts about sleep along with products to help get more and better-quality sleep.

    Visit website >
  • All
    • Air & Grace
      Air & Grace

      Air & Grace

      Women’s shoes designed for style and comfort – ‘beautiful shoes for busy feet’ – with a patented Tender Loving Air® comfort insole technology.

      Visit website >
    • Bedfolk
      Bedfolk

      Bedfolk

      A direct to consumer retailer of their own ethically produced, high quality bedding. Also selling wholesale to hotels, guest houses, holiday rental owners and interior designers.

      VIEW CASE STUDY

      Visit website >
    • Bird Sunglasses
      Bird Sunglasses

      Bird Sunglasses

      Award winning ethical & sustainable sunglasses & prescription frames. With a social purpose – ‘Sharing Your Sun’ – gifting solar powered lights to Africa for each frame sold.

      Visit website >
    • Builders Bay
      Builders Bay

      Builders Bay

      A marketplace for builders, DIY enthusiasts and industry suppliers to buy, sell and source surplus, reclamation and new building materials, tools and plant.

      Visit website >
    • Five Dot Botanics
      Five Dot Botanics

      Five Dot Botanics

      High performance, semi premium, skincare – bang on trend, with only five ingredients in each product, minimal & sustainable packaging and a gender-neutral brand and target audience.

      Visit website >
    • Itsy
      Itsy

      Itsy

      Cleverly designed products designed by parents for parents for feeding their babies and toddlers healthy and nutritious food at home or out and about.

      Visit website >
    • Kanda
      Kanda

      Kanda

      A secure escrow payment solution to help tradespeople to get paid on time, whilst protecting their customers.

      Visit website >
    • Moving Home Warehouse
      Moving Home Warehouse

      Moving Home Warehouse

      An online retailer providing the best quality and affordable house moving materials with next day delivery.

      Visit website >
    • My First
      My First

      My First

      Making car insurance for young drivers more affordable and accessible with the right level of cover and protection.

      Visit website >
    • Myza
      Myza

      Myza

      A content rich online marketplace – lots of editorial and advice from leading experts about sleep along with products to help get more and better-quality sleep.

      Visit website >
    • Nix & Kix
      Nix & Kix

      Nix & Kix

      A multi-award winning adult soft drinks brand made with no refined sugars (the Nix) and a subtle cayenne kick for depth of flavour (the Kix) for a natural pick-me-up and a refreshing zing.

      Visit website >
    • Tribe
      Tribe

      Tribe

      A travel club for a mobile-first generation creating great pre-, during and post-holiday experiences, for individuals and groups, using clever tech while guaranteeing best value for money and experience.

      Visit website >
    • UniBlock
      UniBlock

      UniBlock

      An ‘insulated concrete form’ building material with high insulation performance, that is quick to construct and has low build costs.

      Visit website >
    • Vee Loop
      Vee Loop

      Vee Loop

      An online approval and payment service to help tweens & teens shop & subscribe online, whilst Mum & Dad maintain control.

      Visit website >
    • Vitrue Health
      Vitrue Health

      Vitrue Health

      A.I. software suite for remote at-desk workspace assessments through to in-clinic assessments to solve the prevention through to rehabilitation pathway in muscular-skeletal healthcare.

      Visit website >
    • Weekly 10
      Weekly 10

      Weekly 10

      Subscription software solution for companies to measure and improve employee engagement and business culture, and performance on business objectives and goals.

      VIEW CASE STUDY

      Visit website >
    • Zobi
      Zobi

      Zobi

      Patent pending cybersecurity device using artificial intelligence to discern between routine and non-routine communication between Internet of Things (IoT) devices on a network.

      VIEW CASE STUDY

      Visit website >
  • Products
    • Air & Grace
      Air & Grace

      Air & Grace

      Women’s shoes designed for style and comfort – ‘beautiful shoes for busy feet’ – with a patented Tender Loving Air® comfort insole technology.

      Visit website >
    • Bedfolk
      Bedfolk

      Bedfolk

      A direct to consumer retailer of their own ethically produced, high quality bedding. Also selling wholesale to hotels, guest houses, holiday rental owners and interior designers.

      VIEW CASE STUDY

      Visit website >
    • Bird Sunglasses
      Bird Sunglasses

      Bird Sunglasses

      Award winning ethical & sustainable sunglasses & prescription frames. With a social purpose – ‘Sharing Your Sun’ – gifting solar powered lights to Africa for each frame sold.

      Visit website >
    • Five Dot Botanics
      Five Dot Botanics

      Five Dot Botanics

      High performance, semi premium, skincare – bang on trend, with only five ingredients in each product, minimal & sustainable packaging and a gender-neutral brand and target audience.

      Visit website >
    • Itsy
      Itsy

      Itsy

      Cleverly designed products designed by parents for parents for feeding their babies and toddlers healthy and nutritious food at home or out and about.

      Visit website >
    • Nix & Kix
      Nix & Kix

      Nix & Kix

      A multi-award winning adult soft drinks brand made with no refined sugars (the Nix) and a subtle cayenne kick for depth of flavour (the Kix) for a natural pick-me-up and a refreshing zing.

      Visit website >
    • UniBlock
      UniBlock

      UniBlock

      An ‘insulated concrete form’ building material with high insulation performance, that is quick to construct and has low build costs.

      Visit website >
    • Vitrue Health
      Vitrue Health

      Vitrue Health

      A.I. software suite for remote at-desk workspace assessments through to in-clinic assessments to solve the prevention through to rehabilitation pathway in muscular-skeletal healthcare.

      Visit website >
    • Weekly 10
      Weekly 10

      Weekly 10

      Subscription software solution for companies to measure and improve employee engagement and business culture, and performance on business objectives and goals.

      VIEW CASE STUDY

      Visit website >
  • Services
    • Builders Bay
      Builders Bay

      Builders Bay

      A marketplace for builders, DIY enthusiasts and industry suppliers to buy, sell and source surplus, reclamation and new building materials, tools and plant.

      Visit website >
    • Kanda
      Kanda

      Kanda

      A secure escrow payment solution to help tradespeople to get paid on time, whilst protecting their customers.

      Visit website >
    • Moving Home Warehouse
      Moving Home Warehouse

      Moving Home Warehouse

      An online retailer providing the best quality and affordable house moving materials with next day delivery.

      Visit website >
    • My First
      My First

      My First

      Making car insurance for young drivers more affordable and accessible with the right level of cover and protection.

      Visit website >
    • Myza
      Myza

      Myza

      A content rich online marketplace – lots of editorial and advice from leading experts about sleep along with products to help get more and better-quality sleep.

      Visit website >
    • Tribe
      Tribe

      Tribe

      A travel club for a mobile-first generation creating great pre-, during and post-holiday experiences, for individuals and groups, using clever tech while guaranteeing best value for money and experience.

      Visit website >
    • Vee Loop
      Vee Loop

      Vee Loop

      An online approval and payment service to help tweens & teens shop & subscribe online, whilst Mum & Dad maintain control.

      Visit website >
    • Vitrue Health
      Vitrue Health

      Vitrue Health

      A.I. software suite for remote at-desk workspace assessments through to in-clinic assessments to solve the prevention through to rehabilitation pathway in muscular-skeletal healthcare.

      Visit website >
    • Weekly 10
      Weekly 10

      Weekly 10

      Subscription software solution for companies to measure and improve employee engagement and business culture, and performance on business objectives and goals.

      VIEW CASE STUDY

      Visit website >
    • Zobi
      Zobi

      Zobi

      Patent pending cybersecurity device using artificial intelligence to discern between routine and non-routine communication between Internet of Things (IoT) devices on a network.

      VIEW CASE STUDY

      Visit website >
  • Retail/Distribution
    • Builders Bay
      Builders Bay

      Builders Bay

      A marketplace for builders, DIY enthusiasts and industry suppliers to buy, sell and source surplus, reclamation and new building materials, tools and plant.

      Visit website >
    • Moving Home Warehouse
      Moving Home Warehouse

      Moving Home Warehouse

      An online retailer providing the best quality and affordable house moving materials with next day delivery.

      Visit website >
    • Myza
      Myza

      Myza

      A content rich online marketplace – lots of editorial and advice from leading experts about sleep along with products to help get more and better-quality sleep.

      Visit website >

Client Feedback

  •   “As two immigrant female founders, we feel the subconscious bias in the world of the white male Oxbridge graduates the moment we walk through the doors of some investors…. our research quickly showed you’ve invested in more female founders than many female only VC!”  

    Randa Bennett – Co-founder, VeeLoop
  • What is different about Worth Capital is that you are honest, so thank you and colleagues for your straightforwardness. I appreciate your additional feedback notes which do help.

    Philip de Jong – Co-founder, HousingFind UK (qualifier)
  •   “We’re so excited to have the funding in place to start implementing our business plan, as well as all of the expert external input that comes with a Worth Capital investment.”  

    Joanna James – Co-founder, Bedfolk
  • “Knowing Paul and Matthew and their expertise gave us confidence that they would provide valuable insights and support outside of purely the finance, which is key when choosing an investor."

    Shane Lowe & Alex Haslehurst – Founders, Vitrue Health
  • “Worth Capital appealed to us because they’re not just financiers. It’s very clear to us that they’re actually experienced entrepreneurs, and they had already grown successful companies."

    Helen & Olivia Collins – Co-founders of MYZA
  • “Our deep dive with Paul & Matthew was a highlight of the competition for us. During the four hour meeting not only did they get a good understanding of the business, we received detailed feedback & insight based on their extensive business experience.”

    Andy Roberts – Founder, Weekly10
  • I like the structure of the competitions especially when the winners are judged on their skill and those in judgement are experienced entrepreneurs who themselves have built successful businesses. This approach that looks at both the founders and their management skills along with stress testing the propositions and strategies gave me confidence to invest in the Fund.

    Clive Mishon – serial investor & ex. Chairman of The Institute of Promotional Marketing
  • Having competed with one of Paul’s businesses for 15 years, I’ve now backed him as an investor as I believe the Start-Up Series is an astute way to find high quality investments. The first businesses backed by the Fund would seem to confirm this.

    Sharon Richey – Founder & CEO, Because (global brand experience agency)
  • SEIS offers great tax reliefs, but finding the right deals can be extremely time consuming. The Worth Capital formula is a smart approach to putting together a good portfolio of qualifying deals. Having known and worked with Matthew since 2009, I've been happy to commit to both tranches of the Fund, and look forward to learning the results of my investment.

    Greg Marsh, co-founder & CEO of onefinestay (acquired by Accor Hotels in 2016)
  • We have been delighted to be involved with the Start-Up Series Fund as a product that takes a responsible yet innovative approach to seed investing. It’s not often you come across funds with such a thorough distillation model.

    Derek Smith – Managing Director, Cavendish Ware

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