After 12 monthly competitions to find the brightest consumer ideas, this month we are extending the scope of The Start-Up Series. We are still after ‘products and services we buy and the ways that we buy them’, but we are now open for products and services that...
Whenever an entrepreneur raises equity funding they of course should be thinking about the equity they give away. But most think about holding on to equity in the funding round that is straight in front of them, when it is just as important to think...
I’ve written before that no-one would dream of launching a product or service without getting into the heads of their consumer, digging into when, where and how often your offer might be purchased and what you are competing against for a share of their purse. On...