Creating a useful product or service is only part of the challenge for a growing business. To get customers to try your offer you are going to have attract the attention of potential customers with a well thought-out approach to marketing. Despite not being a marketing...
We all eat and drink, and most of us shop for groceries in one way or another. It is an intoxicating category for entrepreneurs and investors. The promise of seeing something you’ve built or funded on a supermarket shelf or in a friend’s fridge/pantry and...
The focus of The Start-Up Series has been on the earliest stage businesses – ready for their first or very early equity funding. The type of funding supported by the government’s Seed Enterprise Investment Scheme (SEIS). Where investors are encouraged to invest the first £150,000...
Being an entrepreneur can feel lonely. Particularly for a someone founding a business by themselves. But even for a pair or threesome discussions can soon get stuck in a rut. That’s why it’s super useful to have some good external input and support, and to know...